Meet the Galaxy Alpha – Samsung s first metal smartphone.
The South Korean electronics giant introduced on Wednesday its newest smartphone, which will soon hit stores. Samsung s announcement sets the stage for a fresh sales war with Apple, which is expected to unveil the iPhone 6 next month.
Samsung stubbornly stuck to plastic phones for years, but the Galaxy Alpha will have a hard metal frame, matching Apple s offerings. But Apple, which famously accused Samsung of copying in high-profile patent trials, may well take a page from the South Korean company s playbook as well this fall. With its next offerings, Apple is widely expected to give consumers phones with significantly larger screens, a move Samsung and other smartphone manufacturers made years ago.
Samsung raves on its website that the Galaxy Alpha is more than just smart inside. The phone, which is less than 7 millimeters thick, also boasts an advanced camera and extended battery life, according to Samsung.
Despite the Galaxy Alpha s sleek exterior, the phone has some lower-end features, likely putting it in the mid-tier category, CNet reported.
It feels very much like an experiment to me, like so many other Samsung devices in the past, Jackdaw Research analyst Jan Dawson told CNET.
Photo of the Samsung Galaxy Alpha courtesy of Samsung
