Apple details its workplace diversity

Apple revealed Tuesday morning that 70 percent of its employees worldwide are male, and 55 percent of its workers in the U.S. are white.

Joining a growing movement of tech companies, Apple released a report detailing the diversity of its ranks. In a letter accompanying the statistics, CEO Tim Cook wrote that diversity is a work in progress for the company.

“Let me say upfront: As CEO, I’m not satisfied with the numbers on this page,” Cook wrote. “We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”

The report reveals that Apple’s U.S. workforce in non-tech roles is 56 percent white, 14 percent Hispanic, 9 percent Asian and 9 percent black. Workers in the tech sector are 54 percent white, 23 percent Asian, 7 percent Hispanic and 6 percent black. The company’s leadership in the U.S. is 64 percent white, 21 percent Asian, 6 percent Hispanic and 3 percent black.

By gender, 80 percent of Apple’s tech workers worldwide are male, and 65-percent of non-tech workers are male. Leadership mirrors that split, with 72 percent of titles worldwide held by men.

Pointing to recent hires and promotions, Cook cited Eddy Cue, senior vice president of Internet Software and Services, who is Latino, as well as Angela Ahrendts, senior vice president of Internet Software and Services, the former Burberry CEO who joined Apple last year, among others. The company also added another woman to its board in July, tapping Sue Wagner, founding partner and director of BlackRock.

Apple’s revelations follow similar reports from companies such as Google and Facebook. The Mercury News began a quest years ago to obtain such data from 15 of Silicon Valley’s largest tech companies in 2008, but six firms refused to participate. An 18-month legal fight yielded data from Hewlett-Packard, but Apple, Google, Yahoo, Oracle and Applied Materials held firm. Since then, though, Google and Yahoo have released their workplace demographics.

For other coverage of this topic, see our workplace-diversity page on


Photo: The Apple logo is seen in this Sept. 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco. (Kimihiro Hoshino/AFP/Getty Images)

Julia Love Julia Love (71 Posts)

Julia Love is a technology reporter covering Apple for the Mercury News. She previously covered the federal courts for The Recorder and American Lawyer Media. She is a Southern California native and alumna of Duke University.