Apple details its workplace diversity

Apple revealed Tuesday morning that 70 percent of its employees worldwide are male, and 55 percent of its workers in the U.S. are white.

Joining a growing movement of tech companies, Apple released a report detailing the diversity of its ranks. In a letter accompanying the statistics, CEO Tim Cook wrote that diversity is a work in progress for the company.

“Let me say upfront: As CEO, I’m not satisfied with the numbers on this page,” Cook wrote. “We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”

The report reveals that Apple’s U.S. workforce in non-tech roles is 56 percent white, 14 percent Hispanic, 9 percent Asian and 9 percent black. Workers in the tech sector are 54 percent white, 23 percent Asian, 7 percent Hispanic and 6 percent black. The company’s leadership in the U.S. is 64 percent white, 21 percent Asian, 6 percent Hispanic and 3 percent black.

By gender, 80 percent of Apple’s tech workers worldwide are male, and 65-percent of non-tech workers are male. Leadership mirrors that split, with 72 percent of titles worldwide held by men.

Pointing to recent hires and promotions, Cook cited Eddy Cue, senior vice president of Internet Software and Services, who is Latino, as well as Angela Ahrendts, senior vice president of Internet Software and Services, the former Burberry CEO who joined Apple last year, among others. The company also added another woman to its board in July, tapping Sue Wagner, founding partner and director of BlackRock.

Apple’s revelations follow similar reports from companies such as Google and Facebook. The Mercury News began a quest years ago to obtain such data from 15 of Silicon Valley’s largest tech companies in 2008, but six firms refused to participate. An 18-month legal fight yielded data from Hewlett-Packard, but Apple, Google, Yahoo, Oracle and Applied Materials held firm. Since then, though, Google and Yahoo have released their workplace demographics.

For other coverage of this topic, see our workplace-diversity page on


Photo: The Apple logo is seen in this Sept. 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco. (Kimihiro Hoshino/AFP/Getty Images)


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  • Would like to see the Workplace Diversity stats regarding age. The gender and ethnic stats are troubling; but the age discrimination is even worse.

  • Pete Forsstrom

    I would presume the Beats acquisition will help diversity as well.

  • Jeffery P. Ess

    It would be interesting to know what the numbers are for the general populous participating in the tech community as a whole. You can’t force diversity if there isn’t talent there to support it. 70% percent means nothing. When you’re picking the best of the best. Race should not be an issue. Perspective, for sure, but never race.

  • Azalik

    Male-female / African American-White-Asian [non-Indian]-Asian [Indian] – Hispanic/ Citizen- perm resident – H1B/ Age: 18-22, 23-30, 31-44, 45-55, >55/ LGBTQ – straight
    Show own demographics vs industry vs population

    NOW we are talking.

  • PoogieBell

    An interesting demographic would be educational level. How many of these tech companies employ college graduates and non-college graduates and the levels of each. Furthermore, I wonder if they would be willing to release the pay scale and typical length of employment for members of each category. What I want to know is if having college degrees affect employment and earning potential at these companies.

    I also would like to see age range of employees — would be extremely interested in age range of new hires (last 24 months).

  • Tim Nugent

    Does Apple hire on the basis of race & gender or the best & brightest? I think the numbers speak for themselves.