“It’s a marketer’s dream and it’s all based off of authenticity, right… They’re so stoked at how good they look in the video that when they share the video they often give us credit: My GoPro ski trip, my GoPro day at the park with my kids.”
— Nick Woodman, GoPro founder and CEO, on the customer-generated video that his company sees (and has used) as natural marketing for the brand. Woodman, whose “60 Minutes” interview that aired Sunday contained the word “stoked” one or two times, said his customers are stoked, he’s stoked, and it’s all good for the company: “I recognize that my approach to life and our — now our company’s approach to life is what has made GoPro what it is.” What the San Mateo company — which makes video cameras that are mostly aimed at athletes and sports enthusiasts — is: worth more than $3 billion, after going public at the end of June.
Photo: In this June 6, 2014 photo, GoPro founder and CEO Nick Woodman wears a GoPro camera on his head before throwing out a ceremonial first pitch before a baseball game between the San Diego Padres and the Washington Nationals, in San Diego. (Gregory Bull/Associated Press)