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Hewlett-Packard on Thursday extended its push into one of its product priorities under CEO Meg Whitman – analyzing gobs of data for businesses – by announcing a $50 million investment in Palo Alto-based Hortonworks, which offers an open-source data analysis software known in the industry as hadoop.

The ability to understand data and put it to effective use is now more crucial than ever,


said HP executive Colin Mahony in a press release. Hortonworks has demonstrated


outstanding dedication and expertise in addressing the business and technology needs of


its customers within this new era of information and data, and we look forward to


partnering with the Hortonworks team to deliver innovative big data solutions to our


customers.

The deal makes sense, according to a note that International Strategy & Investment Group analyst Brian Marshall sent his clients.

For businesses and other large organizations, it is our view big data represents one of the best secular growth opportunities over the next five to ten years, he concluded, adding that the market for such software is likely to grow from $500 million today to several billion dollars by 2020.

Photo by Kirstina Sangsahachart, Daily News