Wait a minute, do teens like Facebook or not? Turns out teenagers’ Facebook use is actually growing, a new survey says.
A Forrester Research report contradicts other reports that have said the social network is losing its cool among the younger set. Facebook CFO David Ebersman even said in October that teen use had fallen off, something Facebook COO Sheryl Sandberg downplayed a month later. As our own Brandon Bailey wrote then, Sandberg had called the reports “blown out of proportion” but didn’t offer numbers to counter them.
Well, the Forrester survey of more than 4,500 teens ages 12 to 17 found that almost half of them say they’re using the service more than they were a year ago. Twenty-eight percent of them use Facebook “all the time,” and nearly 8 in 10 said they use Facebook at least once a month.
The survey also offers other good news for Facebook, with its photo-sharing service Instagram coming second among teens’ most heavily used social networks. The rest, in order: Snapchat, Twitter, Vine and WhatsApp. Facebook is buying messaging service WhatsApp.
The survey was not commissioned by Facebook, and the social network had no comment about it, according to the Wall Street Journal.
Photo from Reuters archives