“Our aim is to develop the ecosystem around Yo… We’re built to last.”
— Or Arbel, founder of the Yo mobile app, tells the Wall Street Journal he’s focusing on expanding into notifications for businesses. The app, which allows users to send one-word messages (“Yo,” of course) to one another, has received lots of attention from: the befuddled, sarcastic, hackers, and last but not least, investors. “The attention from investors has been insane,” Arbel told the WSJ, although he didn’t name them. Yo — which supposedly works because users just know the context behind each yo — has reportedly raised $1 million in funding and has more than 1 million users.
Screen grab from Yo’s website