This wine is a dot-earthy red, full-bodied with a hint of dot-leather

Quelle horreur!

That brutish Internet Corporation for Assigned Names and Numbers, also known as  Icann, has gone too far this time!

And France, for one, is not going to take this sitting down, legs crossed, sipping some elegant Pinot Noir.

Icann, based in California and tasked with the job of assigning internet domains like .com and .net around the globe, has committed un grand sacrilege with its audacious proposal to launch .wine and .vin addresses.

C’est pas possible! cry the French, worried that such a move would “put trade agreements regarding the sale of region-specific products like champagne at risk,” according to a post at


In 2012, a whole host of new gTLDs was announced – widening the possibilities from the likes of .com and .net to include custom extensions such as .amazon, .nike and .bbc.

Many are concerned that the plethora of new domain names will make it much harder to protect brand names online.

Brand names like, oh, bourgogne and champagne.

Ahead of the meeting, Icann’s president Fadi Chehade responded to France’s concerns.

“Wine is serious,” he said.

“We all like wine. There’s no issue with the fact that wine is a serious matter, it’s also a major industry for France and other parts of the world. I think that their concern about this gTLD is warranted. There are mechanisms at Icann to pursue – and they should continue pursuing them.”

However, he hinted that France may not be satisfied with Icann’s eventual decision on the matter.


And when it comes to a matter as sacred as wine, we would not want to be around when an unsatisfied France rips off its beret and raises a mighty roar.

As the blog points out, the French are REALLY upset right now:

French minister Axelle Lemaire said Icann needed to be more transparent.

She called for a new general assembly to be set up to govern domain names, with a “one country, one vote” system.

The US agreed earlier this year to relinquish ultimate control over Icann, which is based in California. Discussions are continuing as to what kind of body should replace it.

In a letter to Icann, quoted by the Financial Times, Ms Lemaire said: “The lack of adequate redress mechanisms and, above all, the lack of accountability demonstrate the need for significant reform of Icann even before the current debate on the global internet governance system comes to a conclusion.”

The subject will come up for discussion this week in London where a group of stakeholders in Icann are meeting  to talk about so-called gTLDs, the proposed new batch of generic top-level domains.

Here’s to a peaceful resolution:

A votre sante! 



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