“I’m hopeful we’re not going to be losing money on (the hardware), but I think everybody agrees that if we can do it at cost that would be great for everybody.”
— Oculus CEO Brendan Iribe, in an interview with Ars Technica, explaining that the company’s Rift virtual reality headset will be priced as low as possible and the Facebook-owned company would be happy just breaking even for the time being. Iribe said he had conservative estimates for the Rift’s debut, hoping for “north of a million units (in sales).” “It’s not going to be a console-scale market,” Iribe said. “The goal is to set expectations low, get the enthusiasts and early adopters to get into the space, get their feedback, get developers making really great content” for now, with the long-term goal of making the follow-up version of the Rift a smash hit once a “killer app for VR” is developed. Iribe told the tech blog he hopes Oculus, whose $2 billion acquisition by Facebook is set to close soon, will have the Rift in stores by the end of 2015.
At top: An E3 attendee tries out the Oculus Rift on June 10, 2014 in Los Angeles. (Photo by Dan R. Krauss/Getty Images)