Behind Google and eBay, Amazon same-day delivery arrives in San Francisco

Amazon has become the latest company to roll out same-day delivery in the Bay Area, taking on tech giants Google and eBay in the race to win the loyalty of consumers who would rather shop from their smartphone than drive to the store.

Amazon on Thursday announced San Francisco residents and businesses can now get same-day delivery through a new “Get It Today” feature on Amazon.com. Shoppers can browse the website for movies, video games, travel items, and household and office supplies and some items will be available for same-day delivery — if purchased before 12:15 p.m.

Amazon also introduced on Thursday a per-order shipping price for Prime members, allowing them to pay the same delivery fee — $5.99 — for all same-day delivery orders, no matter the size. Shoppers who are not Prime members, however, will have to pay $9.98 for the first items and 99 cents for each additional item.

Compared to its competitors in the same-day delivery spaces — Google and eBay — Amazon has been slow to expand its service. It started offering same-day delivery in 2009 — four years before Google and eBay — but has limited the service to 11 metropolitan areas. However, with mounting competition, Amazon has recently doubled down on its efforts, building huge distribution warehouses to extend the service.

Also, in December, the company brought its same-day grocery delivery service Amazon Fresh to San Francisco after years of testing the program in Seattle.

Illustration by Chuck Todd/Bay Area News Group

Heather Somerville Heather Somerville (209 Posts)

Heather Somerville is a business reporter covering venture capital and startups for the Bay Area News Group.