Watch. Listen. Yahoo’s big push into video continues, with news this week that it’s unveiling a couple of original Web-based sitcoms, plus stream a daily concert from Live Nation.
The two half-hour comedies Yahoo has ordered will be created by some well-known figures in Hollywood. “Bridesmaids” director Paul Feig will be the executive producer of a show called “Other Space,” which will be about space adventurers. “Sin City Saints,” a show about a pro baskteball team, will be produced by Mike Tollin (“Smallville”) and directed by Bryan Gordon (“Curb Your Enthusiasm”). The company also plans to roll out a couple more “longform scripted projects” soon, Kathy Savitt, chief marketing officer for Yahoo, told Variety.
But wait, there’s more. Starting in July, Yahoo also will stream a Live Nation concert every day. Music lovers will be able to head over to a new dedicated channel that will feature the concerts, plus other related content. Live Nation CEO Michael Rapino told the Wall Street Journal he expected it to be easy to find musical acts because of Yahoo’s wide reach. And both Yahoo and Live Nation expect the partnership to be profitable: “We plan on making money on this channel, as does Yahoo; we know advertisers are going to be oversubscribed,” Rapino said.
Yahoo’s moves are part of CEO Marissa Mayer’s efforts to make the company a big player in online video. Previously, she nabbed “Saturday Night Live” and hired news anchor Katie Couric. By venturing into original programming and music — it also announced a partnership with Vevo a couple of weeks ago — Yahoo will compete more directly with the likes of Netflix, Amazon, Google’s YouTube, and really, just about everybody.
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