Apple developers, start your engines!

It’s springtime, which means it’s time to get ready for the next Apple fanfest: its annual Worldwide Developers Conference, running this year from June 2 to June 6 in San Francisco.

The annual powwow is a chance for iOS developers from around the globe to descend upon the Moscone Center, attend workshops, listen to CEO Tim Cook give his ”State of the Union” address, hang out with like-minded fanboys and fangirls, party and press the flesh at the tangential fetes that spring up like mushrooms around the City, and basically soak up the good Apple vibes.

From the release:


At this year’s five-day conference, developers from around the world will learn about the future of iOS and OS X®, giving them the latest tools and technologies to continue creating the most innovative apps for the millions of iOS and Mac® customers worldwide. WWDC will feature more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies and fine tune their apps, as well as the Apple Design Awards which showcase the best apps from the past year.

As I wrote during last year’s convention, the event usually breaks Apple news of some kind. In 2013, the talk was all about Apple’s mobile software:

While Apple, as expected, did unveil an ad-supported music-streaming feature called iTunes Radio, as well as a new MacBook Air and an upgraded operating system for its Mac line of desktop and laptop computers, most of the two hours were devoted to multiple innovations in Apple’s mobile operating system.

This significant software design should give Apple fans three new things: more power, more battery life, and less navigational “friction” as they continue to incorporate mobile devices in their daily lives.

“This transition from iOS 6 to 7 is quite significant in terms of creating a brand new user interface,” said analyst Ben Bajarin with Creative Strategies. “This is a fundamental rethink of design and functionality and it’s much more consumer-friendly. It’s a great foundation for Apple to build upon.”

Here’s a bit more detail about the coming WWDC, as the show is lovingly nicknamed:


Developers can apply for tickets via the WWDC website ( now through Monday, April 7 at 10:00 a.m. PDT, and tickets will be issued to attendees through random selection. Developers will know their status by Monday, April 7 at 5:00 p.m. PDT. There will also be 200 Student Scholarships available, giving students around the world the chance to earn a free ticket ( This year the National Center for Women & Information Technology (NCWIT) and its alliance partners will help promote scholarships to female engineers and coders.

“We have the most amazing developer community in the world and have a great week planned for them,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every year the WWDC audience becomes more diverse, with developers from almost every discipline you can imagine and coming from every corner of the globe. We look forward to sharing with them our latest advances in iOS and OS X so they can create the next generation of great apps.”


And for those of you attending, here’s what’s in store:

• More than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;

• more than 1,000 Apple engineers supporting over 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;

• the latest innovations, features and capabilities of iOS and OS X, and how to enhance an app’s functionality, performance, quality and design;

• the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;

• a new series of get togethers for attendees focused on particular topics with special guest speakers and activities;

• engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and

• Apple Design Awards which recognize iPhone®, iPad® and Mac apps that demonstrate technical excellence, innovation and outstanding design.






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