YouTube will periodically audit views that videos receive as part of its ongoing efforts to crack down on bogus and inflated video views, as well as third-party companies that promise clicks.
In a company blog post Tuesday, software engineer Philipp Pfeiffenberger wrote that, “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.”
YouTube’s tougher stance isn’t aimed at that video of grandma’s birthday party. Instead, it’s designed to put tighter controls on the growing market for videos that try to attract advertising revenue based on the number of views, or clicks, each video gets.
YouTube already warns video providers that it’s against YouTube policy to pay outside companies to game the system by, for example, promising to sell 10,000 clicks for every $10.
“Remember that ultimately, you’re responsible for your video traffic,” warns YouTube. “If you contract a company that gives you spam instead of views, you pay the price, not the company.”
YouTube says it wants to ensure that videos “come from real, genuine people.”
“Ultimately, if you’re going to contract someone to help promote your content, it should be someone you absolutely trust, as you may be putting the fate of your channel (and your business on YouTube) in their hands. Find out how they promote your content and do your due diligence.”
In a photo provided by YouTube, young Justin Bieber launches his pop music career on YouTube