Adobe is making a return trip to the Olympics, via the NBC Sports Live Extra app that allows mobile and Web users to watch the games.
As we wrote a couple of years ago, NBC rolled out live mobile streaming of Olympics coverage during the London Olympics. This time around, the app, which is powered by Adobe Systems technology, will allow cable and satellite subscribers to stream Olympics content from Sochi live and replay it when they’re away from their televisions. The iOS/Android/etc. app will show all the content NBC airs on TV, according to an Adobe spokesman.
A new Adobe video benchmark report shows a 640 percent jump in multi-screen viewing of sports from December 2012 to December 2013. The devices of choice for this type of viewing are, in order: game consoles, smartphones and tablets. Adobe’s TV Everywhere push has been part of the multi-screen assault.
The winter games run from Feb. 6 to Feb. 23.
Correction: This blog post previously said the video benchmark report was written by outside analysts. The report was based on Adobe data.
Photo: The Olympic rings are seen ahead of the Sochi 2014 Winter Olympics at the Laura Cross-Country Ski and Biathlon Center on Feb. 5 in Sochi, Russia. (Julian Finney/Getty Images)