As the world’s largest social network marks its tenth anniversary today, a new report from the Pew Research Center provides an interesting glimpse into how people are using Facebook these days.
Facebook itself is marking the day with a small gift to users, in the form of a photo collage or video montage highlighting each member’s posts over the years. (You have to be signed into Facebook to see yours at this link.)
The anniversary of Facebook’s launch comes one week after cofounder and CEO Mark Zuckerberg issued an earnings report that seemed to ease many of the doubts about its financial viability that arose after its troubled stock IPO in 2012. But as we reported earlier this week, as the social network enters its second decade, Zuckerberg is pushing it to evolve in the face of continued pressure from users, investors and upstart competitors.
Meanwhile, researchers at Pew are reporting that 64 percent of adult U.S. users visit the site on a daily basis. That’s roughly consistent with Facebook’s own estimates that about 61 percent of its 1.2 billion monthly active users take some action every day – either by visiting the site or using the Facebook like button on another website.
But the Pew survey also found that only 10 percent of U.S. adult users actually update their own status on a daily basis. The rest tend to just consume material posted by others; for example, 44 percent use the “like” button on a daily basis, to endorse their friends’ posts or photos.
And here’s an odd cautionary note, for a network that’s all about encouraging more sharing: Pew researchers found the biggest gripe voiced by Facebook users (36%) was “people sharing too much information about themselves.”
Zuckerberg and other Facebook executives have been sharing a little of themselves in recent news reports about the anniversary. The 29-year-old Zuckerberg, whose personal fortune is estimated at $23 billion thanks to a steep surge in the price of Facebook’s stock, also shared his thoughts here.
(Image of a very early page on “thefacebook” courtesy of Facebook)