Never-before-seen Steve Jobs video presenting the Macintosh is released by Computer History Museum

This 30th anniversary of the unveiling of the Macintosh is something of a rolling holiday in Silicon Valley.

One day isn’t enough to contain the nostalgia and joy conjured up by the Jan. 24, 1984 anniversary. Today the Computer History Museum kept the holiday going by releasing never-before-released video of Steve Jobs presenting Apple’s new Mac to the Boston Computer Society.

The museum is billing the footage of the Jan. 30, 1984 Boston Computer Society meeting as the never-before-seen video of the first public showing of the Macintosh, given that the unveiling days earlier at the Flint Center in Cupertino was a shareholders’ meeting and not open to the public.

Here’s what BCS founder and former president Jonathan Rotenberg had to say about it, in a blog post:

“For the very first public showing of the Macintosh, Steve Jobs, Steve Wozniak and the leaders of the Macintosh design team came to Boston on January 30, 1984 to put on a spectacular show for 1,200 BCS members,” the computer museum says in its news release. ” This is one of the highest quality videos available of Steve Jobs talking about the Macintosh and his vision for it.  It includes demonstrations and in-depth dialog between Steve, the Macintosh team, and BCS members.”

Rotenberg describes the big night in the post:

“As you watch the video of Steve introducing Macintosh to The Boston Computer Society, the audience is gasping and howling at what they’re seeing.  For the first time ever, they are watching a scissor cut bits of one document and paste it into one created in a seemingly incompatible application.”

The video release follows a weekend bash at the Flint Center, which featured a large number of original Mac team members and some video of its own. My colleague Sal Pizarro writes about the event here.

In his post, Rotenberg makes the point that Jobs’ 1984 presentation to the Boston group, which the museum describes as having been the largest personal computer organization in the world, was really the first of the captivating sort of presentations that Jobs became known for — presentations that Rotenberg refers to as a Stevenote (as in keynote).

“It’s hard to believe that Steve was just 28 years old when he delivered his first Stevenote,” Rotenberg wrote. “He had invented something entirely new:  An art form at the intersection of showmanship, technology, piercing philosophy, real-life drama, and social manifesto.  The Stevenote was utterly unique; it caused a revolution in business communication.  To date, no one has ever pulled off a Stevenote like Steve did.

(Photo of Steve Jobs and then-Apple CEO John Sculley with a Mac and a Lisa at Flint Center in 1984 by former Mercury News photographer Cap Carpenter)




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