Apple's Tim Cook makes his big cameo in ABC interview

And you thought YOU had an unmanageable email inbox every morning.

Pity poor Tim Cook, the mild-mannered Apple CEO who among other things reveals in an interview airing tonight on ABC that he wakes up each day at 3:45 a.m. and immediately plows through the 700-to-800 missives sent from customers while he was catching some precious Zs.

In the interview with David Muir on World News with Diane Sawyer, Cook responds to a whole range of questions with answers that vary from the fairly detailed to the humorous to the downright intriguing.

In a tease of the chat released on Good Morning America, Cook is joined by Apple Senior VP Craig Federighi and Apple software VP Bud Tribble. It takes place inside Apple headquarters in Cupertino and the three answer questions about secrecy, about the company’s plans for its Arizona plant, and about the purported iWatch that Apple is busily working on.

There are a ton of laughs, along with a lot of squirming in chairs when Apple’s trio bristle at some of the more probing questions.

Here are a few highlights:

* Asked about Apple’s notoriously secret culture, Cook says “We believe fundamentally that people love surprises.”

* And when Muir probed deeper, asking about rumors of of  “black drapes over products in development,” Cook chuckles, adjusts his eyeglasses, and says: “Yes. There’s black drapes and numerous locked doors…and many other things.”

* Cook says Apple would love to make more products, in addition to the Mac Pro, right here in the US of A.

* He confirms that the company’s new Mesa, Arizona, plant will be developing sapphire crystal.

* And when asked about the iWatch, Cook jokingly responds that Apple is actually working instead on a “ring.”

What a card, eh?

Check out the ABC interview here:

And here’s a peek at Apple’s own video celebrating the birth of the Mac 30 years ago, along with all the innovations it has come up with since:

Enjoy both the shows!





Patrick May Patrick May (340 Posts)

With more than 30 years on the front line of daily American journalism, I'm currently a staff writer with the San Jose Mercury News, covering Apple and writing people-centric business stories from Silicon Valley.