Twitter co-founder Biz Stone launches new project Jelly

With Twitter’s white-hot IPO still capturing international attention, one of the company’s original founders has publicly launched his next project.

Jelly, the brainchild of Biz Stone,  co-inventor and co-founder of Twitter, emerged Tuesday from stealth mode. Jelly is a search engine-type platform that uses images and social networks to find answers to questions. Say you’re on a hike and don’t recognize the wildflowers — take a picture of the landscape with your smartphone, circle the flowers in question with your finger and ask ‘What the heck is this?” The question goes out to your social networks, and Jelly will tell you when someone has the answer.

“Our society is more connected than ever before,” Stone writes on the company’s website. “There are billions of people using social networks and mobile devices. ”

Stone is a Bay Area angel investor and adviser in the startup community, and is perhaps best known for his role in starting Twitter. He left Twitter in 2011, but presumably sold his shares ahead of the IPO.

Jelly had a soft launch the same week of Twitter’s IPO in November — coincidence? — when the company also announced a new website and office in San Francisco (designed with a kind of “The Life Aquatic” theme, as Stone describes it). Jelly, founded in April, has eight employees and investors with some familiar names, including Al Gore, LinkedIn co-founder Reid Hoffman, and Stone’s fellow Twitter founders Evan Williams and Jack Dorsey. Stone is also an investor in Dorsey’s payments company Square.


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  • dialyn

    Sounds like another tracking device to me.