John McAfee, the Silicon Valley anti-virus pioneer and one-time fugitive from Belize, is elated that Intel is renaming the company that once carried McAfee’s name.
Intel bought McAfee Inc. in 2010 and saw its name linked with the flesh-and-blood McAfee in 2012 as he generated international media attention while eluding authorities through the jungles of Central America after his next-door neighbor was found murdered.
Intel official initially insisted that customers understood the difference between the company and the man and insisted they were standing pat on the McAfee name, even though the brand had taken a hit because of McAfee’s exploits and sometimes bizarre behavior.
But Intel CEO Brian Krzanich announced at the Computer Electronics Show in Las Vegas Monday that Intel will rebrand its McAfee anti-virus subsidiary as Intel Security.
Krzanich’s announcement was met with joy by McAfee.
He told the BBC, “I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users.
“My elation at Intel’s decision is beyond words.”
Photo by Brian Finke.