Palo Alto startup Deliv brings same-day delivery to malls

Shopping spree at the mall leave you with too many bags to carry?

No problem. A Palo Alto delivery service will deliver them from the mall directly to your home, leaving you to shop all day unencumbered by awkward and heavy shopping bags.

So much to buy, and just two hands to carry it all. Life’s tough, isn’t it?

Just in time for the holidays, same-day delivery company Deliv announced on Thursday a partnership with America’s largest mall operators — Simon Property Group, Macerich and Westfield — to provide the service to shoppers in more than 600 malls across the U.S., including the Bay Area’s largest shopping centers. Deliv services are available for shoppers at Stonestown Galleria in San Francisco, Eastridge Center in San Jose Stanford Shopping Center in Palo Alto and Westfield Valley Fair in Santa Clara.

How it works: After making a purchase in the mall, use the Deliv app to request a driver to come and pick it up. Leave your bags at the store for the driver to collect, and your bags will be delivered to your house, or wherever you choose in a certain delivery area, within an hour.

The obvious concern would be the driver picking up the purchases and then running off with them, leaving you without any Christmas gifts to wrap. Deliv says drivers go through several rounds of screening and are rated based on customer reviews, and customers can track their delivery in real time from their smartphone.

Deliv’s mall delivery service adds a twist to the growing and highly competitive same-day delivery business. Many companies such as eBay Now, which delivers from certain retail stores in an hour, and Instacart, which provides same-day grocery delivery, use personal shoppers who both buy and deliver products to customers’ homes. But Deliv may be the first to offer a shopping bag pick-up service.

The company says home delivery will help traditional brick-and-mortar retailers attract consumers by removing one of the hassles of mall shopping. But how much demand there might be after the busy holiday retail season remains to be seen.

“Retailers are mobilizing to deliver customers the best merchandise in whatever way they prefer,” said Daphne Carmeli, Deliv chief executive. She added that the service will help stores compete with and other online retailers.

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  • alrui

    Ever wonder why people in the middle east hate us? Over the top unnecessary garbage like this is a prime example!

  • My mother would grocery shop and the A&P had a delivery service too. I think we’ve just disrupted time with this 1950’s rerun.