Cyber Monday makes for strong close of 5-day holiday shopping spree

Whew. The marathon holiday weekend is over.

Cyber Monday wrapped up a five-day mad dash of bargain hunting, web surfing, lining up for doorbusters and maxing out credit cards. There’s still three weeks to go until Christmas, though, and don’t expect retailers to stop their barrage of advertisements or the mall parking lots to clear out. But we made it out of the gates anyway.

Monday rounded out a mixed holiday weekend, in which a lot of people shopped but didn’t spend a whole lot, according to early estimates. Retailers earned 10 percent of their holiday sales in the past five days, Adobe research says, which is a decent start, but many retailers also depend on the holidays for up to 40 percent of their annual sales.

Cyber Monday was a strong showing for online sales, which retailers hope will help compensate for lagging Black Friday spending. Here’s a round up of Cyber Monday:

Online sales for the day hit a whopping $2.29 billion for desktop and mobile purchases, according to Adobe Digital Index, exceeding most predictions. That’s a 16 percent year-over-year increase.

The average order was $128.77, down 1 percent for the year, according to IBM Digital Analytics Benchmark. Consumers also spent about 5 percent less per purchase than they did on Black Friday.

More than 18 percent of sales came from mobile devices, driving $419 million in online sales, according to Adobe. That’s a new record, and represents an 80 percent increase over 2012.

Not including mobile purchases, e-commerce spending rose 18 percent from last year’s Cyber Monday to $1.74 billion, according to ComScore, making Monday the top online spending day since the research firm began tracking the data in 2001.

Shoppers are browsing on smartphones and buying on tablets. Smartphones accounted 41.3 percent of  mobile purchases from major retailers including Toys R Us,  Levi, Sports Authority, Polo Ralph Lauren and GNC came from a smartphone, while tablets drove 58.4 percent of mobile purchases. That’s according to eBay Enterprises, an arm of eBay that  manages the e-commerce platforms for big U.S. retailers.

A lot of Cyber Monday purchases went on a credit card, with Visa reporting $2.6 billion in spending on U.S. Visa cards on Monday — almost $1 billion more than on Black Friday.

Shoppers still prefer Internet retailers such as Amazon.com over the websites for traditional brick-and-mortar merchants. Adobe research shows that Internet retailers had a 42 share of all Cyber Monday sales.

#cybermonday was mentioned on social media more than 276,000 times, according to Engagor, a social media management and analytics service.

Among major retailers on social media, Best Buy had the best response times to consumers’ Facebook posts and tweets — an average of five minutes. Toys R Us had one of the worst, responding to posts after an average of three hours and 21 minutes, according to Engagor.

Top cities for cyber sales: New York, Washington D.C., Los Angeles, Chicago and Atlanta.  San Jose and San Francisco, which led for Black Friday sales, didn’t make the cut, according to IBM data.

What shoppers bought: the iPad Air and iPad Mini, Samsung Galaxy, PlayStation 4, Xbox. (A gadget Christmas, perhaps?)

When they shopped: Most were online in the morning, making purchases between 8 a.m. and 9 a.m. Eastern Time.

Photo: A FedEx employee sorts packages at the FedEx hub at Los Angeles International Airport on Monday, Dec. 2, 2013, in Los Angeles. (AP Photo/Jae C. Hong)

 

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