Tesla Model S sales in California: 6,554 through September 2013

It’s no secret that California is Tesla’s leading market for the all-electric Model S sedan.

Now the California New Car Dealers Association has released its third quarter report, which shows that Tesla sold 6,554 cars in California through the end of September, giving it an 11 percent market share in the luxury/sports segment. The standings are roughly where they were at the end of June: Tesla sold fewer cars than the Mercedes E-Class or BMW 5 series, but more than Lexus GS and Audi A6. The Toyota Prius remains the best-selling car in California, with more than 54,000 sold in the state through September 2013.

The California New Car Dealers Association represents over 1,100 dealers, making it the nation’s largest state association of franchised new car and truck dealers. The dealers have cried foul over the fact that Tesla sells directly to customers.

Photo: A Model S near Lake Merritt in Oakland. (Bay Area News Group)



Dana Hull Dana Hull (252 Posts)

Dana Hull covers clean technology and energy policy for the San Jose Mercury News. She often writes about electric vehicles, the smart grid, the solar industry and California energy policy, from RPS goals to Gov. Jerry Brown's big dreams for distributed generation.