Google’s opening some pop-up retail shops, AKA “Winter Wonderlabs”

We’re still waiting to see inside those mysterious barges, but Google is pushing ahead into retail by opening a series of pop-up stores, dubbed “Winter Wonderlabs,” in parks or shopping malls at six major cities around the United States.

The new venues appear to be high-end showrooms for some of Google’s gadgets, including Chromebooks, Nexus 7 tablets and the Chromecast video-streaming device.  The official Wonderlab website* doesn’t mention Glass, the wearable Internet device that Google is starting to sell more widely.  But it does invite visitors to step into a giant “Snow Globe,” complete with fake snow, where Google says they can “create amazing slow motion videos” to keep or share.

Rumors have abounded for a while that Google might open its own retail stores, following in the footsteps of Apple and Microsoft.  Speculation about the company’s two yet-to-be launched barges has centered on the prospect that they will be floating showrooms for Glass and other products from the company’s top-secret Google X division.

For now, though, you’ll have to visit New York, Los Angeles, Chicago, Sacramento, Washington, DC, or Paramus, NJ, if you want to step into that snow globe.  Or you can watch their promotional video here.

*HT to the folks at The Verge for spotting the website first.

(Image from screen grab of Google Winter Wonderlab video)



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