Apple iPad lost tablet market share in third quarter — before new models

Tablet-market leader Apple is losing market share, according to two separate reports from research firms IDC and IHS. Meanwhile, Android tablets such as those made by Samsung, Lenovo and Acer saw market-share percentage gains of 123 percent, 420.7 percent and 346.3 percent in the third quarter, IDC says.

The top three tablet makers in terms of units shipped in the third quarter:

  1. Apple, 14.1 million units, 29.6 percent market share compared with 40.2 percent in 3Q12
  2. Samsung, 9.7 million units, 20.4 percent market share compared with 12.4 percent in 3Q12
  3. Asus, 3.5 million units,  7.4 percent market share compared with 6.6 percent in 3Q12

IDC points out that Apple did not have new tablets in the second or third quarters; its new tablets are going on sale tomorrow.

IHS director of tablet research Rhoda Alexander says Apple’s slowing tablet growth was inevitable amid the rise of competitors offering less expensive options: “Cheaper almost always wins the volume race, and competitors were quick to adjust pricing when it became clear that it was impossible to achieve anything close to Apple’s unit growth at the same price level.” As the Mercury News’ Troy Wolverton recently reported/lamented: Apple’s iPad models are priced at least $100 higher than its competitors.

 

Photo: Apple showed off its latest iPad models Oct. 22, 2013 in San Francisco, announcing a thinner body and a new name for the 10-inch tablet, dubbing it the iPad Air, and giving the iPad Mini its high-definition Retina display.  (Karl Mondon/Bay Area News Group)

Levi Sumagaysay Levi Sumagaysay (3832 Posts)

Levi Sumagaysay is editor of the combined SiliconBeat and Good Morning Silicon Valley. She also helps take care of SiliconValley.com, the Mercury News tech website. Email: lsumagaysay (at) bayareanewsgroup (dot-com).