The Twitter IPO filing effect on TWTRQ (who's that?), hashtag history, Costolo's paltry pay

There are plenty of characters being devoted to the coverage of Twitter’s IPO filing, many of them brilliant, like the article by the Merc’s Peter Delevett and Jeremy Owens. We could also talk about analysts’ initial reactions after the San Francisco company offered a snapshot of its financial picture. But we’re here to round up some notable odds and ends:

• First, a little levity. The waiting is over. It’s not going to be CHIRP, or TWEET, or BIRD. The stock symbol’s going to be TWTR. Looks like some didn’t get the memo, though, because a bankrupt company whose symbol is TWTRQ is flying high today. Tweeter Home Entertainment is up more than 660 percent to 5 cents. And that’s lower than earlier this morning, when shares were up more than 1,000 percent. Talk about market madness. (HT to Business Insider)

• I can’t decide which is more famous, the 140-character limit on tweets or the hashtag. The hashtag, did you know, was originally rejected by Twitter? That’s what the Wall Street Journal’s Digits blog reports.

“[Twitter] told me flat out, ‘These things are for nerds. They’re never going to catch on,” Chris Messina, who calls himself the godfather of hashtags, told Digits. But then he asked a citizen journalist writing about a fire to use #sandiegofire, and the practice spread like, well, wildfire.

Now hashtags are commonly used to denote certain topics, and also to mock or be snide. They have been adopted on Facebook and Instagram. They are so famous that some are calling for an end to hashtag abuse. And ICYMI, talk show host Jimmy Fallon and singer Justin Timberlake recently poked fun at the symbol formerly known as the pound key — because some people use hashtags when they speak. Offline. When talking out loud. See video below.

• OK, time to get somewhat serious. According to the S-1 filing with the SEC, Twitter CEO Dick Costolo’s 2013 salary was slashed to $14,000 in August down from $200,000 in 2012. Perhaps going down to $140 may have been a little too drastic a cut. But the Guardian points out that Costolo got $8.4 million in stock awards and $2.9 million in options last year. Whew, he’ll be OK after all.


Photo at top: Twitter CEO Dick Costolo addresses a session at the National Venture Capital Association’s annual conference in San Francisco in May. (Kristopher Skinner/Bay Area News Group)

Levi Sumagaysay Levi Sumagaysay (4062 Posts)

Levi Sumagaysay is editor of the combined SiliconBeat and Good Morning Silicon Valley. She also helps take care of SiliconValley.com, the Mercury News tech website. Email: lsumagaysay (at) bayareanewsgroup (dot-com).