Apple announces record iPhone sales

For those who fretted because Apple didn’t release any kind of tally after it began allowing pre-orders of the new iPhone 5c, you can stop worrying now.

The Cupertino company on Monday announced that it has sold 9 million iPhone 5c and 5s phones since sales began on Friday. In fact, iPhone sales are so good, that the company said that its overall revenue and gross margins for its latest financial reporting period will near the top of the company’s previous provided forecasts.

Apple didn’t break out sales of the individual models, but in a press release, CEO Tim Cook said that Apple has sold through its initial supply of the iPhone 5s, its new flagship smartphone. Demand for that phone continues to exceed supply, the company said.

“This is our best iPhone launch yet,” Cook said in the statement. “The demand for the new iPhones has been incredible.”

Apple is re-stocking stores with iPhones on an ongoing basis, Cook said.

Investors cheered the news. In recent trading, Apple’s stock was up $19.76, or 4.2 percent, to $487.17. Earlier in the session, the stock was up as much $29.50, or 6.3 percent, to $496.91.

In addition to the boffo sales numbers, Apple also announced that it’s seen strong demand for iOS 7, the newly revamped version of its handheld operating system, and for iTunes Radio, a Pandora-like service it launched with iOS 7. More than 200 million iOS users have already downloaded and installed iOS 7, which Apple released on Wednesday. That makes it the most quickly adopted update of the software, the company said.

Meanwhile, some 11 million people have tuned into iTunes Radio since it launched on Wednesday, the company said. Pandora, which has dominated Internet radio to date, had about 72 million active users last month.

Apple said it expects revenue for its fiscal fourth quarter to be near the top of the $34 billion to $37 billion range it previously provided. It said its gross margins, which is the portion of sales left over after accounting for the direct costs of making or providing goods, should be at the high end of its 36 percent to 37 percent range.

The company’s stock sank last week, which some analysts attributed to the fact that the company didn’t initially provide pre-order figures, which broke with past practice. That led some analysts to worry that the company’s sales were going to be disappointing.

Photo courtesy of Apple.


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  • Maya Pong

    This is a non-news story that Apple seems to have manipulated: if Apple did not provide a projection of how many iPhone 5’s it would sell, then conceivably it could sell any number and it would still be considered successful. Also…restocking supply after the first week is notable only because they ran out of their initial shipment. This initial shipment could be ANY quantity and could possibly be LOWER than what they have ordinarily shipped in the past. Because Apple didn’t release a projection, here, still, they could point to any number and it would still be a positive reflection. Finally, the article also mentioned that this iPhone 5 “Apple didn’t break out sales of the individual models,..” Nothing is mentioned about previous sales numbers of past models. If you have those numbers, siliconbeat, publish them here and make a comparison yourself about the iPhone5 sales. For the sake of what’s left of good journalism, I would urge you do that.