Quoted: ‘Apple of China’? Xiaomi CEO says no, thanks

“They (Apple) don’t really care about what the users want. They imagine what the users want. … We focus on making the product that makes users scream.”

Lei Jun, CEO of Xiaomi, the 3-year-old phone maker that’s on a tear and has been called “the Apple of China.” The company sells more smartphones in China than Apple does, CNNMoney reports. Lei claims his company is different from Apple and other phone peddlers. Different-colored phones? Been there, done that. Also, according to CNNMoney: Xiaomi’s phones are more affordable (its “red rice” phone costs $130, vs. the equivalent of $730 for an iPhone in China); its engineers have direct contact with customers; and its Android operating system is updated every week. And while many have probably have never heard of the company, Silicon Valley observers might remember that it’s the company Google/Android exec Hugo Barra recently joined as it aims to go global. Oh, and it’s on track to sell 20 million phones this year and is valued at $10 billion.

Photo: Xiaomi CEO Lei Jun attends the launch of its third-generation Android smartphone, called Mi-3, and a 47-inch smart TV at the National Convention Center on Sept. 5, 2013 in Beijing, China. (ChinaFotoPress via Getty Images)


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  • Markus Unread

    “its engineers have direct contact with customers” – and they are allowed to focus on things that customers want?
    That’s at least as important as the contact itself.