Just when all 150 million of us were getting used to posting and receiving each others’ most magical moments on that photo-sharing app extraordinaire Instagram, that same photo-sharing app extraordinaire is preparing to jeopardize the whole thing by putting ads all over the editing screen.
In a story in the Wall Street Journal this week, the company’s new chief operating officer, Emily White, proclaims that ads are coming to an Instagram frame near you very very soon.
Like ”within the next year” soon.
Why? Well, we’re guessing it’s because Ms. White’s marching orders are to provide parent company Facebook a way to start making money off of its $1 billion investment rather than provide a way for the rest of us to to simply be able to express ourselves with our own hand-crafted photographs of pink clouds, fluffy poodles and still frames of farmer-market vegetables.
From the post:
As director of business operations, the 35-year-old Ms. White effectively is the new chief operating officer of Instagram, the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business . . . . (And) it is Ms. White who is responsible for courting brand marketers and laying the foundation for advertising.
Here we go again: that pesky Silicon Valley start-up obsession with creating an income stream off a brilliant piece of innovation while simultaneously compromising and possibly fatally injuring that innovative product as a result. Here’s an app that people around the world treasure for its ease of use, clever assortment of filtering tools, and AD-FREE platform where we can all just create our brains out. So let’s ruin it all with advertising, shall we?
Here’s more from the Journal, if you can stomach it:
Her challenge is to figure out how to integrate marketing without jeopardizing Instagram’s cool factor.
“We want to make money in the long term, but we don’t have any short-term pressure,” she said.
Hello Instagram advertising. Goodbye cool factor.
Credit: The Independent