Report: New BlackBerry phone yields same poor sales result

If you had any lingering thoughts that Blackberry’s turnaround was just around the corner, think again. The Wall Street Journal is reporting that sales of the company’s new Q10 smartphone have been “dismal.” 

The Q10 is the first phone with a keyboard to run the company’s new BlackBerry 10 operating system. After sales of the Z10, the first BlackBerry 10 phone, fell flat, the company had been counting on the Q10 to give it a lift. Because it has a keyboard, the new phone is like most of the older BlackBerry phones. The company was expecting the new phone to be a big hit with its existing customers and to help lead those older BlackBerry users to its new generation of devices.

But that’s not happening, the Wall Street Journal reports. Although the company hasn’t yet released official sales figures for the Q10, several sources contacted by the newspaper indicated that sales of the device have been light, at best. Representatives of wireless carriers, retail stores that specialize in selling mobile phones and a trade-in specialist all reported little demand for the new phone.

Although some analysts held out hope that the Q10 would see sizable sales about corporate users, the lack of consumer demand for the phone is just more bad news for BlackBerry. The company, which once was the no. 2 smartphone maker in the world, has seen its sales and market share fall off a cliff amid the rise of first Apple’s iPhone and then devices running Google’s Android. The company announced earlier this month that it was considering “strategic alternatives,” including a possible sale.

Photo, of the Q10, courtesy of BlackBerry.

Troy Wolverton Troy Wolverton (229 Posts)

Troy writes the Tech Files column as the Personal Technology Columnist at the San Jose Mercury News. He also covers the digital media, mobile and video game industries and writes occasionally about Apple, chips, social networking and other aspects of technology. Previously, Troy covered Apple and the consumer electronics industry. Prior to joining the Mercury News, Troy reported on technology, business and financial issues for TheStreet.com and CNET News.com.