Report: New BlackBerry phone yields same poor sales result

If you had any lingering thoughts that Blackberry’s turnaround was just around the corner, think again. The Wall Street Journal is reporting that sales of the company’s new Q10 smartphone have been “dismal.” 

The Q10 is the first phone with a keyboard to run the company’s new BlackBerry 10 operating system. After sales of the Z10, the first BlackBerry 10 phone, fell flat, the company had been counting on the Q10 to give it a lift. Because it has a keyboard, the new phone is like most of the older BlackBerry phones. The company was expecting the new phone to be a big hit with its existing customers and to help lead those older BlackBerry users to its new generation of devices.

But that’s not happening, the Wall Street Journal reports. Although the company hasn’t yet released official sales figures for the Q10, several sources contacted by the newspaper indicated that sales of the device have been light, at best. Representatives of wireless carriers, retail stores that specialize in selling mobile phones and a trade-in specialist all reported little demand for the new phone.

Although some analysts held out hope that the Q10 would see sizable sales about corporate users, the lack of consumer demand for the phone is just more bad news for BlackBerry. The company, which once was the no. 2 smartphone maker in the world, has seen its sales and market share fall off a cliff amid the rise of first Apple’s iPhone and then devices running Google’s Android. The company announced earlier this month that it was considering “strategic alternatives,” including a possible sale.

Photo, of the Q10, courtesy of BlackBerry.

 

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  • sd

    For all of RIM/Blackberry’s talk about knowing “business”, one of their big mistakes was failing to recognize the tectonic shift at many businesses to BYOD.

    When employees bring their own smartphones, they reflect the general public’s preferences — iOS and Android. Blackberries just aren’t “cool” anymore. Blackberry should have spent much more money building their app store and marketing to the public, not CTOs.

 
 
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