Has Apple found a way to keep those darned iWatches ticking?

The iWatch rumor mill continues to tick-tick-tick.

On the heels of the very real news that Apple was locking down naming rights for its purpoted “iWatch” in countries scattered around the globe, MacRumors and other blogs are suggesting  the company may be working on battery-boosting technology to keep that wearable gadget from running out of steam, assuming it ever works up a steam to begin with.

Apple spokeswoman Amy Bessette recently told AllThingsD that the company “buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Vague, indeed, but not vague enough to dampen speculation around Apple’s purchase of California-based Passif Semiconductor Corporation, a company that RedOrbit blog says “develops and builds low-power communications chips:


These are then used to facilitate the exchange of information between two or more devices. Though Apple has not officially announced their latest purchase, many are expecting the company to use these communications chips in the long-rumored iWatch, a device which is said to act as a remote and portal to a pocketed iPhone.

Various bloggers are wondering aloud whether Passif’s technology might help keep the iWatch ticking for four or five days, instead of just  the couple of days of use that the gadget’s battery now supposedly supports.

As MacRumors reported:

 According to rumors, battery life is one area where Apple has struggled in its iWatch development. A report in March suggested that the batteries in Apple’s iWatch prototypes were only lasting a couple of days, with the company targeting at least 4–5 days of battery life.


Photo: PC Advisor


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  • Jim Hillhouse

    4-5 days of battery life is not sufficient. I have a Pebble; it supposed to last around 5 days but I’m lucky to make it through 3-4. OTOH, my Jawbone Up last 1 1/2-2 weeks. Guess which one is less of a hassle for me?

    Apple knows what people want—a customer experience that compliments, that is not a distraction. In the case of the iWatch, that means minimum of 1-, maybe 2-week battery life. If wearers forget to charge every few days and their iWatch stops working at…say the airport or some other inconvenient time, wearers will be aggravated and toss it aside, just like I did with my Pebble.

    • Wesley

      Do you only charge you phone once a week? There is also a great difference between a Pebble that is displaying time and messages and a Jawbone Up that is recording and saving within the device. (BTW have you not seen or heard about all the battery issues with the Jawbone Up. (I have now sent 2 back due to battery issues.) Everyone will adapt to charging a watch more often just as we learned to charge our cell phones every night or empty the Roomba Vacuum every morning.