Apple remains America’s heartthrob

Investors have dumped its stock for months now. Techies are demanding it come up with the Next Big iThing. Yet for all the bashing it’s taken of late, Apple and its products apparently remain close to Americans’ hearts.

The proof is right there in the Harris Poll pudding:

While many have questioned the post-Steve Jobs fate of Apple, the company continues to hold its spot as a top technology brand across three mainstream categories, according to findings from the 2013 Harris Poll EquiTrend® (EQ) study. In its first full year under Tim Cook’s stewardship, Apple took home repeat Brand of the Year distinctions in three categories – Computer, Tablet and Mobile Phone – in the annual study, which measures the perceptions of 38,500+ American consumers on more than 1,500 lifestyle, product and service brands across over 155 categories.

That’s right: count ’em! One, two, three categories of undying affection for Apple’s computers, iPads and iPhones.

According to the interactive survey of  38,500 Americans, Apple once again beat  out strong competitors like  Samsung and Amazon to end up Number One.

“Americans continue to give Apple brands strong ratings,” Manny Flores, an SVP at Harris Interactive, said in a statement. “What really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its brand momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”

So all in all, it’s been a very good week for Apple. Because even though the company’s earnings for the most recent quarter announced on Tuesday were somewhat lackluster, its iPhone sales were off the hook, which you can read all about here  in my story.

Here are the winners:

  1. Apple Computers: 2013 Computer Brand of the Year
  2. Hewlett-Packard (HP) Computers
  3. Dell Computers
  4. Sony Computers





Share this Post