A report from Fortune this week tells us that the days of Apple being erroneously declared dead or dying are actually not numbered.
In fact, as the report points out, a dedicated blogger over at MacObserver has been keeping track of each and every prediction of Apple’s doom:
Bryan Chaffin at the Mac Observer has compiled what he calls the Apple Death Knell Counter, a fascinating collection of Apple (AAPL) death sentences pronounced over the years by journalists, analysts, business executives and assorted pundits.
According to Chaffin — with whom I had the pleasure to spend the better part of an hour last week discussing the e-book antitrust case on his Apple Context Machine podcast — Apple is pronounced dead or dying every few weeks.
The most recent prediction was posted this week.
But our favorite false-prediction by far was this one, published (by an unknown source) back in April of 1995:
Macintosh would have had a 33% market share right now, maybe even higher, maybe it would have even been Microsoft but we’ll never know. Now its got a single digit market share and falling. There’s no way to ever get that moment in time back. The Macintosh will die in another few years and it’s really sad.”
But happily for Apple fans, not true at all.