Apple quietly rolls out new iPod

What if Apple introduced a new handheld product and nobody knew about it?

That was essentially the case this week when the tech giant introduced a new model of its iPod touch. The company didn’t hold one of its famous press events. Heck, it didn’t even put out a press release. To announce the new arrival, Apple did little more than update a page deep within the iPod area of its Web site and put a “new” tag next to a smallish picture of the device on the homepage of its Web store.

Introduced on Wednesday, the new device is a cheaper, less capable model of the fifth generation iPod touch that Apple introduced last September. It comes with 16 gigabytes of storage space; previously the fifth generation models were only available with 32 gigabytes or 64 gigabytes of storage. Unlike the other fifth generation iPod touch models, it lacks a rear camera and its rear case only comes in one color: silver. But it costs just $230; the 32 gigabyte model costs $300.

With the introduction of the new model, Apple has apparently — and at long last — discontinued the older 4th generation iPod touch. Previously, the company offered 16 and 32 gigabyte versions of the older iPod touch alongside the newer models.

It may come as no surprise that Apple introduced the new touch model with none of the fanfare it typically gives other members of the iOS family — the iPad and the iPhone. Although the device has found a niche as a handheld gaming device and among consumers interested in an owning an iPhone without a cell phone contract, the touch has long been the unsung and sometimes neglected member of the company’s iOS lineup.

H/t to AppleInsider.

Photo courtesy of Apple.


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