Apple CEO Tim Cook’s coffee klatch goes for $610,000 at auction

Put your wallet away Rockefeller. Some as-yet-unknown got-rocks just placed the winning bid for a cup of coffee with Apple CEO Tim Cook: $610,000 — cream and sugar included.

Here’s CNN’s take. My take? I left my $610,000 in my other pants. We all knew this was going to be a blowout auction — a chance to sit down for coffee in Cupertino with the leader of the free economy.

But at least Cook can take a deep breath. He was nearly beat out by a Lamborghini Aventador LP 700-4 Roadster as the highest bid item in Charitybuzz history. But as the bidding closed, someone stepped forward digitally and matched the record bid of $610,000 on the site that connects charities looking for cash with whiz-bang experiences.

Say, you don’t think Cook popped for the honor of having coffee with himself, do you? It would have saved him from having to endure some fan boy’s (mind you, some rich fan boy’s) inane chatter about Apple products. Think this spoof on Joy of Tech, pointed out to me by Yoni Heiser on

Actually, it turns out that Apple, in its gracious way, has pretty much taken care of any potential annoying behavior from Cook’s coffee buddy. From the Charitybuzz auction listing:

“We expect all winning bidders and their guests to conduct themselves appropriately when attending an experience won at Charitybuzz. Polite manners and respect for the generous donor and adherence to any rules or parameters are a must.”

CNN says those rules and parameters include: “Visitors will be required to sign a nondisclosure agreement and are subject to a security screening. Also, they can’t liveblog or tweet during their meeting.”

Calling Miss Manners. I mean, really.

Charitybuzz, which takes a 20 percent cut from winning bids (Ka-Ching) says it will distribute a formal press release on Wednesday. The bulk of the money will go to The RFK Center for Justice and Human Rights. It’s not clear if Charitybuzz will say just who was crazy enough, I mean lucky enough, to land the coffee summit.

Hey, maybe it was Scott Forstall, the one-time Apple wonder-boy who Cook apparently asked to leave in a very convincing way after the Apple map disaster. That could get awkward.

Or maybe Forstall went halvsies with Ron Johnson, the guy who launched the wildly successful Apple Store and then went over to J.C. Penney and suffocated a retailer that was already gasping for air. He’s looking for work again.

Turns out the auction terms do allow the winning bidder to bring a guest. (I like mine black.)

Whoever the winner was, he or she beat out 85 other bidders.




Tags: , , , ,


Share this Post