Zillow said it’s going to take questions during its Q1 earnings call May 7 via Twitter and Facebook, and it says it will be the first company to do so.
The online real estate web site is taking advantage of a Securities and Exchange Commission announcement April 2 allowing companies to use social media to disclose significant information as long as they make it clear where to access it.
Netflix CEO Reed Hastings temporarily got himself in a jam with the SEC after making a comment on his personal Facebook page last June that Netflix had streamed more than 1 billion hours of Internet video.
The SEC launched an investigation that culminated in the relaxed rules.
Zillow said its CEO Spencer Rascoff will also take questions “the traditional way,” from people dialed into the conference call.