Who says the blush is off Apple's rose?

Apple may be taking it in the shorts of late – falling stock price, embarrassing customer-service snafu in China, quarterly profits slipping this week for the first time in a decade. But fanboys and fangirls are still full of love for the Cupertino tech giant. Just look what happened Thursday at 10 a.m. PST when tickets went on sale for the 2013 WWDC, Apple’s upcoming annual developers shindig from June 10-14 in San Francisco: tickets to the event sold out in 120 seconds.

They flew so fast that even noted analyst Tripp Chowdhry and his Global Equities Research firm couldn’t snag one, according to his note:

 GER Could not get the WWDC tickets, but 2 of our friends did manage to get it

The two-minute sell-off was a new record. Two years ago, tickets sales lingered for 50 days. Last year, they were gone in 20 minutes. At this rate, next year’s stash will be gone seconds before they even go on sale.

It’s amazing to me how many Apple zealots have $1,599 just burning a hole in their pockets. Sure, you get to rub elbows with 1,000 Apple engineers who’ll be on hand to run workshops and labs and other sessions custom-made for the developing masses.

And since ”dub-dub,” as the annual confab is called by some insiders, is now the only official Apple-organized developer event these days, the show, obviously, wields an ever-increasing amount of wow-factor.

And, of course, one of the biggest draws of WWDC is its kick-off keynote speech,  which traditionally has been used by Apple as a launchpad for new product announcements. For example, at WWDC’s keynote two years ago, then CEO Steve Jobs unveiled iCloud to the world.

Or, maybe the ticket-buyers were just sucked in by Apple’s email pitch that went out Thursday morning. It read, in part:

Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X®, enabling them to create incredible new apps with innovative features.

The press-release went on to say:

WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store℠ and Mac® App Store.

And then came the personal come-on from Apple’s marketing chief Phil Schiller:

We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers. Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.

Neither, it appears, can the developers who scarfed up those tickets in two minutes.

Patrick May Patrick May (284 Posts)

With more than 30 years on the front line of daily American journalism, I'm currently a staff writer with the San Jose Mercury News, covering Apple and writing people-centric business stories from Silicon Valley.