While Samsung is the smartphone market leader in China, Apple dominates the tablet market, according to a new report from Beijing-based Umeng Analytics Platform, a leading Chinese mobile app and analytics service.
In the fourth quarter, the iPad and iPad mini represented 83 percent of tablet sales in China; Android tablets captured just 17 percent of the market, said Linda Jiang, Umeng vice president of business development.
“When people think of tablets, they buy iPads,” she said. “Android tablets aren’t gaining any significant market share.”
Other interesting findings from the report include:
Chinese users are buying iPhones and Android smartphones at a breathtaking rate.
At the start of 2012, the number of new Android and iOS activations was 9.2 million a month. That soared to 33 million a month by the end of the year.
Samsung saw its smartphone market share drop from 28 percent to 21 percent between the third and fourth quarters as it lost ground to Chinese brands such as Lenovo.
The exponential growth of the mobile Internet industry during 2012 resulted in a total of 245 million active users. The amount of time Chinese spent using apps is growing dramatically. For instance, the average time spent daily on video apps skyrocketed 259 percent.
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