Plug and Play inks deal with Axl Rose – er, Axel Springer

Sunnyvale’s Plug and Play Tech Center has worked aggressively in recent years to expand its international outposts. The latest deal came Monday, when the tech incubator signed a deal with German media giant Axel Springer to open a co-branded startup accelerator in Berlin.

Plug and Play CEO Saeed Amidi – who got into the business of growing startups after leasing space to a tiny Palo Alto outfit called PayPal – tells me he thinks Berlin “can take over as the entrepreneurial focal point in Europe, even over London.” He likened the scene there to Silicon Valley’s and predicted that with the new joint venture, “we could participate in more than 100 great startups in the next few years.”

The cross-Atlantic interest appears to be mutual: Axel Springer, whose print and online offerings include the European juggernauts Die Welt and Bild, is opening permanent offices in Palo Alto.


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