Randi Zuckerberg's new studio

Her reality show about Silicon Valley start-up wannabees ended with a fizzle last month. But that hasn’t dampened the entrepreneurial spirit of Randi Zuckerberg, the sister of Facebook CEO Mark Zuckerberg, who announced this week that her production company is opening a new, 12,000-square-foot studio in the heart of Silicon Valley.

Actually, it’s located in an industrial section of Menlo Park, just a short hop from her little brother’s digs at the Facebook campus on Willow Road. But inside the nondescript exterior, a publicist for Zuckerberg said, the studio contains two stages, a control room, makeup room, green room and audio booth for content production, “as well as ample space to host events.”

Since she launched Zuckerberg Media in 2011, the firm says, Zuckerberg has produced shows and digital content for a variety of organizations including the Clinton Global Initiative, Cirque du Soleil, the United Nations and Bravo – the cable channel that carried eight episodes of her Start-Ups: Silicon Valley reality series but hasn’t announced plans for more.

Zuckerberg Media says it now has a range of projects in the works. On the homepage of its website, the firm has splashed a video inviting prospective brides to enter a contest to have “the wedding of your dreams,” sponsored by Brides magazine and featuring “celebrity guests” at a Southern California resort.

But Zuckerberg, 30, has bigger ambitions. In a recent interview with the magazine Fast Company, she spoke about shifting the axis of media production from New York and Los Angeles to Silicon Valley, or at least adding the valley as the third point in a triangle.

“My dream,” she told the magazine, “is that 10 years from now, people will look back and say, media has really changed and shifted to Silicon Valley, and Zuckerberg Media was the first to lead the charge.”

(Bay Area News Group photo by Anda Chu)

Brandon Bailey Brandon Bailey (340 Posts)

Brandon Bailey covers Google, Facebook and Yahoo for the San Jose Mercury News, reporting on the business and culture of the Internet.