Apple seeks someone to help Siri get more, well, real

Apple has posted a JOB LISTING for someone to help the virtual personal assistant Siri find her groove.

Not that Siri is shallow or boring, although she sometimes tends to get lazy and even grouchy with some of her replies to our iPhone queries.

But in a move that underscores just how much value Apple places on Siri’s personality, as opposed to her brainy functionality, the Cupertino tech giant is on the lookout for a creative writer with a flair for real-people dialog. In other words, someone who can get Siri to say things that your hard-boiled auto mechanic or that sassy check-out clerk at your Safeway might say.

The ad, which was first spotted by 9to5Mac, says Apple is looking for a clever wordsmith to  “help the Siri team evolve Siri as a distinct, recognizable character.”

The person should be able to help “refresh and refine” the way Siri currently babbles about, as well as  “develop and write original dialog to support new Siri capabilities.”

Says Apple:

“We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

Patrick May Patrick May (287 Posts)

With more than 30 years on the front line of daily American journalism, I'm currently a staff writer with the San Jose Mercury News, covering Apple and writing people-centric business stories from Silicon Valley.