With PayPal, order Jamba Juice from your iPhone

PayPal announced its latest foray into the brick-and-mortar world, as the web payment company strives to make the same inroads in store-based retailers that it has on the Web.

On Monday, PayPal began offering a feature on its mobile app that allows customers to place an order from the Emeryville Jamba Juice. Using the PayPal iPhone app, customers with a hankering for a berry smoothie with 10 different vitamin boosters, or a low-fat, low-cal, low-sugar frozen yogurt can order ahead from their phone. Then they can drive to Jamba Juice and pick up their frosty beverage without waiting in line (likely to the chagrin of other customers waiting to order).

The order-ahead feature is available only in Emeryville — Jamba Juice headquarters — although the company says it is testing the app and plans to expand offerings to other Jamba Juices this year. The PayPal ordering is among several changes at the smoothie company, which also announced Monday it will undergo a store redesign and face lift .

Last fall, John Donahoe, president and CEO of eBay, which bought PayPal more than a decade ago, announced the company’s efforts to expand mobile services and its offline retail presence. With Monday’s announcement, the company continues to bet big on mobile apps and recruiting store-based retailers to offer PayPal at checkout.

Jamba Juice is one of 23 national retailers now accepting PayPal in their stores — since May 2012, the company has signed agreements with seven retailers. Among the big ones: Toys R Us, JC Penny, Office Depot, RadioShack, Barnes & Noble, Foot Locker and the Home Depot.

Heather Somerville Heather Somerville (224 Posts)

Heather Somerville is a business reporter covering venture capital and startups for the Bay Area News Group.