Rebranding: ChargePoint is in, Coulomb is out

The end of the year is a time for all kinds of Top 10 Lists and predictions. As well as some strategic rebranding.

Electric vehicle advocates take note: ChargePoint, Inc. is in, and Coulomb Technologies is out.

ChargePoint is now the official name of the Campbell-based company that for the past four years has been known as Coulomb Technologies. Everything has been rebranded: the website, the Facebook page, the Twitter feed.

“The ChargePoint name change reflects the focus to our core business as the world’s largest electric vehicle global charging network,” said Pat Romano, the company’s president and CEO, in a statement.

In May, the company announced it has secured $47.5 million in a fourth round of funding — by far the company’s largest round to date. Venture capital firms Braemar Energy Ventures and Kleiner Perkins Caufield & Byers led the financing, joined by Toyota Tsusho, the trading arm of the Japanese automaker.

It’s not unusual for tech start-ups in Silicon Valley to change their names. Last month, dynamic glass manufacturer View emerged from what been called Soladigm.


Dana Hull Dana Hull (252 Posts)

Dana Hull covers clean technology and energy policy for the San Jose Mercury News. She often writes about electric vehicles, the smart grid, the solar industry and California energy policy, from RPS goals to Gov. Jerry Brown's big dreams for distributed generation.