Wiretap: New funding for One Kings Lane, 23andMe, etc.

A cluster of Silicon Valley startups are shouting “Show me the money” this morning, and the biggest hauls are being raked in by companies whose founders have famous spouses.

Upscale home-decor e-tailer One Kings Lane landed a $50 million Series D venture round led by late-stage firm Institutional Venture Partners. Prior backers Kleiner Perkins, Greylock Partners and Tiger Global Management were also in on the deal. OKL, as it’s known among devotees, was co-founded in 2009 by Alison Pincus, whose husband, Mark, is CEO of Zynga.

Susan Feldman and Alison Pincus

Co-founders Susan Feldman and Alison Pincus


Fiddy million also is the magic number for Mountain View’s 23andMe, which announced its own D round Tuesday. The personal genetics company, which sells swab-and-mail home DNA kits and has compiled a massive database of user genotypes, landed the loot courtesy of new investor Yuri Milner, along with past backers New Enterprise Associates, Google Ventures and Google co-founder Sergey Brin. Brin, of course, is married to 23andMe co-founder Anne Wojcicki, who unlike Ali Pincus has held firm to the CEO’s reins at her company. 23andMe’s press release also points out that Wojcicki invested in the round herself, independent of Brin’s contribution.

Anne Wojcicki

Anne Wojcicki – photograph by Dai Sugano, Mercury News

Elsewhere, Los Altos-based Hover – founded by military intelligence veterans and NASA scientists to cook up computer vision and 3D mapping technology – tomorrow will announce $3.1 million in seed money from Russia’s Almaz Capital, de Anda Capital, Regis McKenna and angel investors including Maurice Werdegar. Along with the funding, the company will announce the naming of ex-Pictometry president Kevin Reilley as CEO.

Finally, a San Carlos startup called NatureBox, which offers a healthy snack subscription service, on Tuesday said it had landed $2 million in seed funding co-led by General Catalyst and Redpoint Ventures. It’s an unusual deal for a couple of firms that typically have backed tech high-flyers like Kayak and Stripe, but if you drill down, you see the fit: General Catalyst’s portfolio includes upscale eyeglass-by-mail e-tailer Warby Parker, while Redpoint invested in the mother of all such companies, Netflix.




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