Apple should include a visitor's center in its new HQ whether it wants one or not

As Apple dreams up details of its new spaceship-shaped headquarters in Cupertino with the  starchitects over at Sir Norman Foster’s shop, big-time fanboy and computer historian David Greelish has a suggestion:

“Hey,” he wrote in his blog, “you know what Apple needs? A visitor’s center, that’s what.”

And with that almost rabid and deep-pocketed passion that true fanboys and gals  have for All Things Apple, Greelish has been hammering away for months now trying to get Apple to include a museum/visitor center in the lobby of the circular, glass-paned icon that will soon go up alongside Interstate 280.

He’s blogged about his endless supply of very cool ideas for the site, which would include some of Apple’s more historical pieces of hardware, as well as  famous advertisements,  trademark logos and maybe even co-founder Steve Jobs’ famous VW bus, wherever that might be these days. And he’s gotten publicity in Forbes and elsewhere.

Greelish has gotten something else for all his hard work:  a big fat “Thanks but no thanks” from Apple.

After emailing his proposal last spring to Apple’s board members and executive team, Greelish  says he received a cold response from Apple’s top marketing guy, Phil Schiller, saying essentially that Apple doesn’t look back, Apple looks forward. A museum in our  lobby just won’t fly.

While an Apple spokeswoman said she had no comment on the story, Greelish sent along this note he says he received from Schiller:

“I don’t think this is a good idea for Apple. We are focused on inventing the future, not celebrating the past.  Others are better at collecting, curating, and displaying historical Items. It is not who we are or who we want to be.”

Still, Greelish has pushed on, launching an online petition to enlist others in his campaign to get Apple to celebrate its fabulous legacy and culture with the people who love it  most.

“This is going to be a very cool building,” he says. “And you know Apple fans  from around the world are going to come here to visit it. So why not build an awesome visitor’s center and give them a place where everyone can celebrate Apple’s past?”

Patrick May Patrick May (341 Posts)

With more than 30 years on the front line of daily American journalism, I'm currently a staff writer with the San Jose Mercury News, covering Apple and writing people-centric business stories from Silicon Valley.