Brandon Bailey covers Google, Facebook and Yahoo for the San Jose Mercury News, reporting on the business and culture of the Internet.
The mobile shift is happening
Recent earnings reports by some big tech companies (Google, Yahoo, Facebook among others) have focused attention on the fact that increasing numbers of people use mobile devices instead of desktop computers to go online. That’s not a news flash to anyone who’s been paying attention. But a study released this week by the research firm eMarketer helps make the point:
U.S. consumers will spend an average of 82 minutes a day on their smartphones and tablets this year, according to eMarketer. That includes time spent cruising the Internet, playing games, using apps and listening to music, but it doesn’t count time spent talking on the phone.
That’s up from 54 minutes in 2011 and more than twice the average of 34 minutes just two years ago, in 2010.
Time spent online with a regular computer is also growing, but barely, according to the firm, which estimates adults will spend an average of 173 minutes this year, compared with 167 minutes in 2011 and 155 minutes in 2010.
The challenge for many big Internet companies (see above) is that advertising spending hasn’t moved to mobile yet. Big advertisers aren’t yet convinced that mobile ads are as effective. Internet companies are still trying to figure out the best way to show ads on the smaller screens of mobile gadgets.
eMarketer estimated U.S. advertisers will spend $2.6 billion on mobile ads this year, but that’s only 1.6 percent of total U.S. ad spending. Television still gets the biggest chunk of ad spending, 39 percent, while traditional web ads get about 21 percent. And old-fashioned print advertising represents another 21 percent of U.S. ad dollars.
Brandon Bailey covers Google, Facebook and Yahoo for the San Jose Mercury News, reporting on the business and culture of the Internet.
2 comments
The mobile shift is happening | SiliconBeat « Compatibles2
[...] 25/10/2012 Een reactie plaatsen The mobile shift is happening | SiliconBeat. [...]
Oct 25, 2012
It shouldn’t be a surprise: mobile first/social first « candometa
[...] It has been interesting to see peoples’ and media reactions and responses to the fact that people are now performing the majority of their internet activity and everyday tasks on their mobiles. Some of these are written as if this is a surprise, some as if ‘well, hey, every year they say this is the year for mobile’ (less of these, thank god!) and some are on the nail. [...]
Oct 26, 2012