Here are the five quick surprises Apple announced this morning at its iPad mini launch in San Jose:
The new iPad mini is thinner and lighter than its competitors. Apple Vice President Phil Schiller took aim at Google’s Nexus 7, which he said was thicker and heavier than the iPad mini. The Nexus 7, he said, has 22-square-inches of screen space while the iPad mini has 30-square-inches of screen space.
Apple seems willing to cannibalize sales of its larger iPad for the sake of grabbing more tablet market share. Said Schiller: “The iPad mini is every inch an iPad.”
By introducing a fourth generation iPad, Apple seems to be killing its third-generation iPad just seven months after it was launched.
Neither the new MacBook Pro nor the new iMac have an optical drive, which shows Apple is pushing its users to its cloud offerings.
Apple CEO Tim Cook said in just one month since the release of the company’s new mobile operating system, iOS6, “more than 200 million devices are running iOS6. This is the fastest upgrade rate in software history the we are aware of.”