Apple and its multi-billion-dollar bite

The Apple doesn’t usually fall far from the tree. But  in this case, the Braeburn apple fell smack dab in the middle of Reno, Nevada.

The Braeburn, at least as defined by wikipedia  is  “cultivar of apple that is firm to the touch with a red/orange vertical streaky appearance on a yellow/green background.’’

But when we’re talking about Cupertino tech giant’s Braeburn, it turns out it’s the name of a hedge fund and under-the-radar Apple subsidiary called Braeburn Capital, which the Zero Hedge blog says has become “the world’s largest hedge fund.”

According to  Zero Hedge’s Tyler Durden, the most valuable tech company on the planet reportedly has given Braeburn $117.2 billion in assets to manage as of the end June. And that, says Durden, beats out Bridgewater, which until now was widely considered the biggest  hedge fund on the planet, with about $100 billion in assets under management.

Despite Apple’s announcement earlier this year    that it would award investors a $2.65-per-share quarterly dividend, it still has a mountain of cash that needs some tender love and care. Braeburn is apparently doing that, but with little fanfare and even a smaller amount of transparency, as evidenced by the dearth of public details about the Nevada money managers and how it’s investing the profits from all those iPhone and iPad sales.

Secrecy? How un-Apple like!

 

Patrick May Patrick May (257 Posts)

With more than 30 years on the front line of daily American journalism, I'm currently a staff writer with the San Jose Mercury News, covering Apple and writing people-centric business stories from Silicon Valley.