There’s a lot of talk this morning about the good and the bad and the boring coming out of Apple’s big announcement yesterday. Some say it was too boring. Others say our expectations are unrealistic. And others just flat out miss the sizzle that Steve Jobs brought to such events.
Still, you can probably bank on consumers clawing each others’ eyes out to be the first to get their hands on one. And even if analysts are feeling mixed about the announcements, shareholders are not.
The stock zoomed up $9.43 to $679.22 in early trading Thursday. That’s about a 1.41 percent bump on a stock that’s already been on a rocketship ride this year.
The only question now is whether sales of the iPhone 5 will shatter all previous debuts.
UPDATE: Apple’s stock finished at $682.98, up $13.19 or 1.97%.