You’d think Sergey Brin might be satisfied with getting a bunch of sky-divers, mountain bikers and rapellers to show off Google Glass, the experimental “wearable” computer that made such a splash at Google’s I/O conference over the summer. But Brin found a new way to show off the eyeglasses-like devices on Sunday – when a group of fashion models wore them during a Diane von Furstenberg show at New York Fashion Week.
Google says it teamed up with the well-known designer to capure video from the show for a short film that will be released on Thursday. “Soon you’ll get a glimpse into what it’s like to design, prepare and experience the DVF show at New York Fashion Week through Diane’s eyes and a few other views,” the company said in a statement Sunday.
According to at least one Twitter sighting, Brin himself was at the runway show on Sunday. Not surprising, since Google Glass is one of his pet projects.
DVF is touting the project on its Google + page. But it’s not the first time that a tech company has enlisted the fashion world in promoting a new product. Hewlett-Packard got some mileage a few years back by working with designer Vivienne Tam to create stylish covers for an HP netbook aimed at the women’s fashion market.