Social stock watch: Facebook, Jive, Zynga, more

Facebook shares are up more than 3.5 percent to about $33.30 as of this post. A possible reason: The 40-day quiet period for bank analysts at companies involved with the underwriting of the company’s IPO ends today, and many of them are expected to start talking Wednesday, according to the Wall Street Journal. Besides, analysts who were not subject to the quiet period were already starting to think positive, as the Mercury News’ Brandon Bailey reported last week, when he pointed out that Facebook shares had risen more than 20 percent in the past couple of weeks. The analysts seemed to be impressed by recent Facebook moves such as working on location-based mobile ads, changes to its online-payments system and more.

Facebook also announced Monday that it has appointed COO Sheryl Sandberg to its previously all-male board. The Menlo Park company had taken heat for its board’s composition.

• Other companies in the social-networking industry are seeing their shares pop today.

First, perhaps as a result of Microsoft’s announcement of its long-rumored purchase of San Francisco-based Yammer, enterprise software makers that have social tools are rising. The $1.2 billion price tag for the maker of social-enterprise software “once and for all validates that the social enterprise software space is here to stay,” Jive CEO Tony Zingale told Peter Delevett of the Mercury News. Jive is a Palo Alto-based competitor of Yammer, and its shares are up more than 6 percent to right under $21 as of this post. is up about 1 percent.

LinkedIn and Zynga also are higher today. The Mountain View-based professional network is up more than 2 percent to $105.37, while the San Francisco-based social-games maker’s shares are climbing more than 3 percent to $6.25 after rising more than 1 percent Monday on some positive analyst talk and ratings. Zynga is holding Unleashed at its headquarters today, where it is expected to unveil new games and features.


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