Quoted: The not-so-‘Angry Birds’ view on piracy

“Piracy may not be a bad thing: it can get us more business at the end of the day.”

Rovio CEO Mikael Hed, speaking at the Midem music-industry conference in Cannes, on how the “Angry Birds” maker “could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy.” The record industry has, of course, filed lawsuits against not only file-sharing websites but individuals they’ve accused of piracy. Along with a new industry — there’s a movie in the works, for goodness’ sake — plenty of unlicensed merchandise has hatched from the popularity of Finland-based Rovio’s “Angry Birds” game franchise. But Hed says the company is determined to treat customers as “fans” and not “users,” according to the Guardian. In other copyright-related news, U.S. prosecutors are reportedly saying that Megaupload user data could be deleted this week. Megaupload, a Hong Kong-based file-sharing/storage site that has some leased servers in the U.S., was shut down by the FBI and Department of Justice less than a couple of weeks ago, accused of enabling online piracy. Its takedown came on the heels of a high-profile online protest against proposed bills targeting piracy, when sites such as Wikipedia, Google and many others either went dark or called attention to the controversial legislation. (See In the World Wild Web, Anonymous, Megaupload, SOPA all play a part.)


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  • Rafa

    The problem is not if you are an user or a fan, it is about greed. They do not care about consumers, they want all the money they can take from anybody by any mean, period.